Grace Boyle: Influencer of the Multisensory Medium World!
Learn a little information about her below!
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My project was inspired and motivated by the work of Grace Boyle. Grace Boyle is (1) an artist and storyteller who focuses on the intersection of art and science, (2) uses multisensory as well as immersive medium to focus on the development of writing, ‘shooting’ and performing, and (3) analyzes physical senses of inidividuals and how people who visit a multisensory world have an experience of the divine and how they feel that through their senses.
Boyle gained her special experience when she thought about how she could create stories that speak to all of our senses. With that, she became the founder and Director of The Feelies. She believed that opening up greater realms of our perception for storytelling–painting with more of that sensory palette–can allow audiences to form intuition and connect with the experiences of others and the world around them. With that, through the approach of a multisensory medium which is learning on how we can use several senses at once to become more entwined with the nature around us, Boyle made her projects off of these aspects.
Boyle does the work that she does to "create quality experiences by influencing growth and order by inspiring reflexive honesty." Working as an Experiential Marketing Chair at TEDx, Boyle seeks to not only continue being a multisensory artist but also one knowledgeable in sales, advertising, public relations, experiential marketing, and production.
From 2012 to 2014, Boyle focused on combining storytelling theories with values-based marketing theories to create narratives for the leading country campaigns for Greenpeace in India. Her narratives would contain multiple pathways for individual users, involving experimental new methods of engagement across mobile, online, and real-life platforms.
During this time she published reports that focused both on endangered waters and the investigative report she did which exposed the diversion of irrigation water to thermal power plants in Vidarbha, Maharashtra as well as the issue with brewing and the case studies that present themselves from North East India of indigenous and traditional 'pesticides' on organic tea plantations. These two narratives were created to prevent a coal mine in an ancient forest area, Mahan.
Then even later in 2009, Boyle was a lead researcher and writer on the Climate and Energy campaign for Greenpeace in India. She researched and published reports, case studies, press packs, and websites on topics including:
Climate change and the Indian monsoon
Decentralized renewable energy projects in India
Nuclear power in India
Radioactive contamination in Delhi
Electricity access, energy poverty, and problems of a centralized grid system
Environmental and social impacts of coal-fired power plants
Organic farming methods and indigenous pesticides
Fresh water access
